About Lola + The Boys: Fashion model turned entrepreneur Irina Ovrutsky founded the trendy Lola + The Boys after the birth of her daughter Lola and two sons, who pushed her to see ​​style through a different lens—more colorful for kids, yet practical for parents. Irina wants ""kids to have fun in the clothes and feel good in them, to express their personalities and know that it's okay to be a little extra."" Kids are in on the secret – from Blue Ivy to Jojo Siwa. Cool enough to go from the playground to special occasions, Lola + The Boys make the best tulle dresses and skirts, sequin jackets, and shimmery sneakers. Lola + The Boys Fit: Lola + The Boys comes in standard US sizes and fits true to size. A size 4-5Y would fit an average-sized 4-year old up to a more petite 5-year-old.